WFCA In Aggressive Awareness Campaign

Anaheim, CA, May 14, 2008--Through ongoing and aggressive initiatives designed to increase floor covering awareness, the World Floor Covering Association (WFCA) said it is reaching target consumers in record numbers.

Its latest consumer public relations program included consecutive national media tours with a top brass media line-up that took place in both New York and Des Moines, Iowa.

For the tours, the WFCA scoured the Surfaces tradeshow for the latest and most unusual flooring trends. The WFCA contacted over 30 Surfaces 2008 exhibitors to be a part of the tour. Products ranging from corn-based flooring to leather tiles made from recycled car seats made the list.

The New York tour line-up included: Domino Magazine, Good Housekeeping, Country Living, Family Circle, This Old House Magazine, Woman’s Day, Windows, Walls & Floors, O at Home, Home Magazine, House Beautiful, Ladies Home Journal and Quick & Simple. The schedule in Iowa included: Better Homes & Gardens, Kitchen and Bath Ideas Magazine, Beautiful Homes Magazine, BH&G Creative Collection, Remodel Magazine, Home Decorating & Design Books, Better Homes and Gardens Special Interest Media, Home Design Magazine, Midwest Living, Before & After Magazine, Meredith Corporation Books and Decorating Magazine.
            
WFCA said the reception from the media sources has been positive, with nearly all reporting they plan on using the information provided in feature articles in upcoming issues.

Also, nearly all the editors were familiar with the WFCA website and have used it as a reference. For example, in its May  issue, Good Housekeeping references the website and has tied in with WFCA in a promotion to use it and the WFCA-member retailers listed on the site.

Another key aspect of these media visits is the relationship building it generates.  The WFCA is viewed as the unbiased, credible source of flooring and is frequently asked to help provide samples, photos and products to incorporate into features.  T