WFCA Holds New York Media Event

Anaheim, CA, May 26, 2010--The World Floor Covering Association recently held a New York City media tour as part of its consumer strategy of targeting key shelter publications.

In total, the WFCA contacted over twenty Surfaces tradeshow exhibitors from around the world to participate in the tours. Making the list were products and manufacturers ranging from self-cleaning porcelain tiles to a hardwood company that presents wood planks cut sideways across the grain.

The New York City tour included stops at Good Housekeeping, Real Simple, Ladies Home Journal, Country Living, Popular Mechanics, Family Circle, This Old House Magazine, Traditional Home, Woman’s Day, Windows, Walls & Floors,  House Beautiful, Distinctive Kitchen Solutions, Country Accents, Cottage Style, Kitchen Style & Design and Parents.

A similar media tour is scheduled forn Iowa in late-summer and will include visits to: Better Homes & Gardens, Kitchen and Bath Ideas Magazine, Beautiful Homes Magazine, BH&G Creative Collection, Remodel Magazine, Home Decorating & Design Books, Better Homes and Gardens Special Interest Media, Midwest Living, Before & After Magazine, Meredith Corporation Books, Decorating Magazine and WFCA’s  own Beautiful Flooring.