WFCA Holds 4th Annual National Consumer Contest

Anaheim, CA, Apr. 1--To build consumer excitement about floorcoverings and the 4th annual National Floor Covering Month (NFCM) in April 2004, the WFCA co-sponsored five Look Down For a Change National Consumer contests which are currently being promoted through Woman’s Day Special Interest publications and www.womansday.com. For the consumer-oriented contests, the WFCA solicited participation in the form of providing product for the contest prizes from their manufacturer members. Five companies committed to the project; Mannington, Armstrong, Kronotex, Beaulieu and Teragren. In addition to helping to expand consumer awareness about floorcoverings, the contests also serve to educate consumers about flooring and help them make a more informed, confident decision when buying floorcoverings for their home. Benefits to the members that choose to participate in the contests have been tremendous. In addition to promoting the contests on the covers of two Woman’s Day magazines, Woman’s Day also gave participating companies extensive online coverage including multiple pages of product shots with accompanying descriptions and corporate logo postings as well as links to their websites where consumers can browse their products. On top of the print magazine promotions, online promos of the contests have been running for five weeks. The contests went live online in March and will continue running through May 2004. Prizes for the five contests range from $20,000 worth of Mannington products to $2,000 worth of floorcoverings of the winner’s choice courtesy of the WFCA. The latter prize will be fulfilled by a WFCA retail member in the winner’s hometown. To view the current WFCA National Floor Covering Month contests go to: www.womansday.com/specials and click on Giveaways.

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