WFCA Extends Key Benefit to Non-Members

Anaheim, CA, May 25, 2010--The World Floor Covering Association said it has taken one of its long-standing and most valuable member benefits and is now making it available at no cost to non-WFCA member flooring retailers.

“The WFCA Benchmark Survey has served as the industry benchmark for performance since its inception in the 1980s,” said association CEO D. Christopher Davis.

“To make it a true indicator of industry performance, we need as many participants as possible and that means expanding beyond our membership and making it attractive for non-members to want to be a part of it.”

In return for participating, those who provide information will receive:
• The Profit Report, a financial and operating profile of the entire industry.
• Performance Analysis Report, a confidential report comparing a participant's firm with similar participating firms.  Many firms take this report to the bank to discuss loans and lines of credit.
• Profit Tool Kit Online, a spreadsheet to assist financial planning.

The detailed benchmarking information in the Profit Report and the Performance Analysis Report is available free of charge to those who participate.

The WFCA Benchmark Survey is being conducted by Profit Planning Group, the firm that originated the benchmarking program for the American Floorcovering Association.