WFCA Extends Deadline for Benchmark Survey

Anaheim, CA, June 21, 2010--The World Floor Covering Association extended the deadline for participation in its Benchmark Survey until July 15.

The association recently announced that the survey, previously a member benefit, would be made available to non-member retailers.

“The WFCA Benchmark Survey has served as the industry benchmark for performance since its inception in the 1980’s,” said association CEO D. Christopher Davis.

“To make it a true indicator of industry performance, we need as many participants as possible and that means expanding beyond our membership and making it attractive for non-members to want to be a part of it.

“We’ve heard from so many flooring retailers who wanted to participate but could not because of the tight deadline, so we decided it was worthwhile to extend the deadline so even more retailers can be a part of the study and reap the rewards.”

In return for participating, those who provide information will receive:
• The PROFIT Report.  A financial and operating profile of the entire industry.
• Performance Analysis Report.  A confidential report sent directly to participants comparing your firm with similar participating firms.  Many firms take this report to the bank to discuss loans and lines of credit.
• Profit Tool Kit Online.

The detailed benchmarking information in the PROFIT Report and the Performance Analysis Report is available free of charge to those who participate.

The WFCA Benchmark Survey is being conducted by Profit Planning Group, the firm that originated the benchmarking program for the American Floorcovering Association, and all information remains confidential.