WFCA Begins 'Shelter' Media Tours

Anaheim, CA, June 30, 2011 -- The World Floor Covering Association is again hosting its annual media tours of New York City and Des Moines— homes to key national “shelter” publications and magazines targeted to women.

In addition, for the first time since launching the consumer public relations program, the WFCA will also be including meetings with key press throughout California – Los Angeles and San Francisco included.

To prepare for the tours, WFCA trend scouts selected innovative new products that launched at the Surfaces tradeshow in February to share with magazine editors.

The New York City media tour took place on May 4-5, and included stops at Woman’s Day, Good Housekeeping, Interior Design, Ladies Home Journal, Country Living, Traditional Home, Family Circle, This Old House Magazine, Popular Mechanics, Woman’s Day, Windows, Walls & Floors, House Beautiful, Distinctive Kitchens & Baths and Parents.

The Des Moines tour will be on July 7 to meet with Meredith Publications including: Better Homes & Gardens, Traditional Home Magazine, Renovation Style, Kitchen and Bath Ideas Magazine, Beautiful Homes Magazine, BH&G Creative Collection, Remodeling Ideas, BHG.com, Home Decorating & Design Books, Better Homes and Gardens Special Interest Media, Home Design Magazine, Midwest Living, Before & After Magazine, Meredith Corporation Books, and Decorating Magazine.

California-based press meetings will begin in July and will be ongoing throughout the summer.