WFCA Announces Gold Standard Award Winners

Dalton, GA, February 6, 2017—World Floor Covering Association (WFCA) has announced the annual winners of the Gold Standard Award, which recognizes stores that have created an outstanding consumer retail experience.

In the category for retailers with sales over $10 million, Sergenian’s Floor Covering based in Madison, Wisconsin took home the honors.

In the under $10 million category, Classique Floors & Tile based in Portland, Oregon was recognized.

The first place winner in the over $10 million category received a choice of one of the following: two-day, on-site custom CFI carpet seaming class; two-day, on-site custom sales training; or one-year online WFCA University tuition. The first place winner in the under $10 million category received the same options as above but only a single day of classes.

In addition to the recognized winners, each award category recognized 2nd and 3rd place recipients. Second place winners in both categories received six-months online WFCA University tuition, while the 3rd place winners in both categories were honored with three-months tuition to WFCA University online.

Additional winners are as follows: over $10 million—second place, Coles Fine Flooring, San Diego, California and third place, Carpetland USA, Davenport, Iowa; under $10 million—second place, Independent Carpet One, Westland, Michigan and third place, Brian’s Flooring & Design, Birmingham, Alabama.

To receive the Gold Standard Award in either category, companies are reviewed and code of conduct.

To be considered, applicants must complete a multiple-page submission form and present multimedia marketing materials and other collateral that is factored into the review process.