Wear-Dated, Carpet One Team Up for Online Training

Kennesaw, GA, September 9--Wear-Dated carpet fiber has teamed up with Carpet One University to launch a training module focusing on the Wear-Dated carpet fiber brand and warranty on Carpet One University’s online training program. Detailing the unique characteristics that differentiate Wear-Dated carpet fiber from other carpet fiber alternatives, the module addresses the needs of the Carpet One owner and sales representative in responding to the female consumer. “We have an exciting story to tell,” says Christine Whittemore, director, In-Store Innovation for Solutia’s Wear-Dated Carpet Fiber. “When a woman shops for carpet, she looks for a brand to simplify the shopping process, to relieve any anxieties and to provide her with confidence that the product will be durable.” Brands play an important role in the carpet category given the length of the purchase cycle – the average consumer purchases new carpet once every 7 years or so – and how difficult it can be for consumers to assess that they are getting the best value for their large purchase. Whittemore adds: “Combine these factors with the recent Consumer Reports article attesting to the superiority of branded carpet fiber and you have a story that needs to be told. Wear-Dated is the perfect solution for this consumer. Our research indicates that she wants durability and she associates Wear-Dated with durability.” "This new training module will make sales associates more knowledgeable about the Wear-Dated brand and the product they are selling,” said Carpet One co-COO Charlie Dilks. “Our continual improvement to the on-line training program reflects Carpet One’s commitment to providing superior service, products and warranties to our customers.” “The Wear-Dated carpet fiber story enhances our commitment to provide the consumer with superior product, superior service, in a superior retail environment. We want the consumer to feel that she is the one,” said Dilks.