Wear-Dated Blogger in Bathroom BlogFest

Kennesaw, GA, October 24, 2007-- Flooring The Consumer, a blog by Wear-Dated Carpet Fiber's director of in-store innovation, Christine Whittemore, will participate in the web's annual Bathroom Blogfest.

 

Twenty-two bloggers— all but one of them women—have signed up to write blog posts about the importance of ladies rooms to flooring retailers. It will take place from October 28 to November 2, coinciding with National Kitchen and Bath Month.

 

Bathroom Blogfest, created by Stephanie Weaver and Susan Abbott, both authors and consultants, address the idea that the condition of a retailer’s bathroom can have a major effect on shoppers. Because women make most retail purchasing decisions, their opinions about retail stores, customer service, and even bathrooms can make or break sales.

 

"When we think about customer experience, one experience is common to all of humanity—the need for bathroom facilities," said Abbott. "It's a great topic for exploring ways to think about retailing, using a lively and engaging topic everyone can relate to."

 

Originated in 2006, the annual Bathroom Blogfest brings together female bloggers specifically focused on customer experiences.