Washington Post Article Highlights the Benefits of Large Format Porcelain

New York, NY, November 12, 2015—The Washington Post has posted an article in its real estate section titled “Porcelain Ceramic Tile Making a Comeback,” which details the increasing use and versatility of large format porcelain tile.

“For a home builder, the holy grail of materials is one that can do everything. For a homeowner, the holy grail of materials is one that looks really good and requires no maintenance. Such a material is now available but virtually unknown to most builders and homeowners in the United States. It’s not a miracle of nanotechnology or even new. It’s that old workhorse, porcelain ceramic tile, updated with modern equipment and manufacturing processes to such a degree that it may change the look of suburbia as well as our notions of what constitutes a tile.”

The piece discusses the impressive and realistic breath of aesthetics, as well as the technical benefits of the product—such as crack-, scratch- and stain-resistance—and the broad range of applications for the material, both indoors and out.

The article mentions large format brands that are marketed in the U.S., including Crossville’s Laminam, Consentino Dekton, Grespania’s Coverlam and Inalco’s Itopker and TheSize Surface’s Neolith.

The piece is available here: https://www.washingtonpost.com/realestate/porcelain-ceramic-tile-is-making-a-comeback/2015/11/11/9da19fe8-8265-11e5-8ba6-cec48b74b2a7_story.html.

(photo: Laminam by Crossville Kauri collection used by Hotel Impossible for the lobby of the Lancer Motel in Myrtle Beach, South Carolina)