WarmlyYours Releases Q1 Analysis
Lake Zurich, IL, May 14, 2020-WarmlyYours, a manufacturer specializing in radiant heating products like electric floor warming systems, has released its 2020 Q1 & Annual Industry Report, which analyzes the sales of radiant heating products within the wider context of the national housing and remodeling markets. One of the primary conclusions drawn in the report was that first quarter sales of WarmlyYours radiant floor heating products were led by growth in floor heating cable and the insulated underlayment product lines. This growth is despite many states issuing shelter-in-place orders in March.
TempZone Floor Heating Cable was up 7.8% in the first quarter to constitute 27% of all floor heating sales. This is the highest percentage of total floor heating sales that the cable product has constituted since it was launched in 2015. While CeraZorb saw a 33.9% increase in the first quarter to comprise 37% of all floor heating underlayment sales. CeraZorb is a synthetic cork product that is used as an insulating underlayment to prevent “heat sink” (loss of heat to the subfloor) for electric radiant heating systems. According to the report, there was a nearly 50% increase in floor heating projects for basements which helps explain some of CeraZorb’s growth.
The full report is available here.