UAE Office Flooring Market Continues To Grow

Dubai, United Arab Emirates, May 27, 2008--UAE’s office flooring market has hit $272.26 million, according to a leading European company.

A decade of growth across the Middle East has made it one of the most important markets for the world’s flooring manufacturers, said German floor makers Parador.

The very highest quality brands will be able to compete for the estimated $275 million market, as consumers become ever more insistent on the latest products, the company said in a statement.

“It is so important for global floor companies selling here in Dubai to properly understand the needs of the Middle East,” said Parador’s Erno Nemeth.

“Multinational corporations, who relocate to Dubai for example, arrive with certain interior design brand standards to which they must adhere, and they will only accept the highest quality products.”

With the amount of floor space in apartments and offices doubling in recent years, there is more demand than ever before, and hundreds of companies will gather next week at Domotex, the Dubai exhibition showcasing the world’s best flooring, to discuss future trends.

To more effectively penetrate the Gulf region, Parador has entered into a long standing sales agreement with Dubai’s leading office furniture supplier, OFIS.

“We offer critical local expertise to our customers, and Parador appreciates the value OFIS adds to the sales process,” said OFIS sales manager, Vaneesh Malhotra.

OFIS is the only supplier of major international brands including Parador, Interface, Beaulieu of America, DVO, Zuco, and Bosse.

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