Las Vegas, NV, March 24, 2006--Bravo’s Emmy Award-winning “Queer Eye” is coming to Vegas to “make-better” the sloppiest straight guys on the strip, and World Market Center’s staff has been working with the show producers to make sure they hit The Design Center at World Market Center, which is open year round to the professional design trade.
The crew will be shooting at World Market Center on Tuesday, March 28th and will feature a number of the building’s showrooms and products. “Queer Eye” kicks off an all-new season with Las Vegas-themed episodes on Tuesday, June 6 at 10 PM ET/PT.
“Queer Eye’s” design doctor, Thom Filicia, will bring his inspired creations to Vegas “straight guys” and will use Design Center showrooms to help transform their homes and lives. Thom Filicia has emerged as a different kind of designer, one that blends the worlds of mass media and interior design to create an overwhelmingly indelible impression. Filicia was also honored with an Emmy nomination for Outstanding Art Direction for a Variety or Music Program. Bravo’s hit series “Queer Eye” has a tremendous fan base and inspires its viewers with ideas on style and interiors.
“This kind of media exposure not only benefits the city, but also has synergy for World Market Center as it will highlight our year round Design Center to an international and affluent audience,” said Dana Pretner, director of marketing & public relations for World Market Center. “Brand integration and the art of product placement is an excellent marketing strategy for World Market Center and our tenants. As our complex emerges as an international showcase for home and design, part of the formula is to support innovative new products and elevate the home furnishings industry in ways that allow them to expose their brands to consumers.”
A number of vendors in the Design Center showrooms will be featured in the show and are looking forward to the exposure, including JBS Environments, Richter, Willow Green Company, and Brownstone. “We are excited to participate in the show. JBS is a permanent showroom open to design professionals and the Design Center is a great venue for the growing design trade to visit,” said Bill Button, owner of JBS Environments. “Hopefully this exposure will help promote Las Vegas as a world class design destination.”
By directly attaching products that are relevant to the “Queer Eye” audience and the narrative, it provides a qualitative ROI for branded products and services. “Queer Eye’s” audience has proven to be active in their pursuit of products that air on the show.
In 2004, a Fortune magazine study by Jerricho Communications not only stated that “Queer Eye” gave a significant sales boost to products placed on the show, but changed the way men shopped in general. The survey revealed that men were now five times more likely to shop than women on the day following a “Queer Eye” premiere.
“Queer Eye’s” production team will jury World Market Center vendors to create the right mix of products and showrooms for the show. Final product selections are at the discretion of the show producers.
In addition to World Market Center, other Las Vegas venues and partners for the “Queer Eye” filming include Las Vegas Convention and Visitors Authority, Travelocity, The Palms, Harrah's Entertainment, Pure and Todd English’s Olives.
The stars of “Queer Eye,” known affectionately as the Fab Five, combine humor, reality and drama to elevate the prestige of make-better reality. The Fab Five and the show are about style, function, service and change. Viewers are motivated to engage with services and products that enhance their lives, inside and out.
