Tricycle to Host NeoCon Panel Discussion

Chicago, IL, May 31, 2006--Tricycle, Inc., has assembled a panel discussion for this year's NeoCon World's Trade Fair, featuring Pixar Animation Studios, LEED-CI founding chair Penny Bonda, and new carpet brand Nood Floorcovering. The panel will be moderated by Metropolis magazine Editor in Chief Susan Szenasy. The event will be co-hosted by Ultron, in Solutia's showroom on the 10th floor of the Merchandise Mart at 4:00 pm on Tuesday, June 13th. The event, titled "Hybrid Carpet. Cut/Loop Cars", will focus on the dematerialization of the creative process. Following an introduction to the topic by Szenasy, Nood Floorcovering founder Bo Barber will present his company as a case study. Nood, which launched in January of 2006, uses dematerializing tools and services from Tricycle to develop and sample carpet digitally, before bringing physical product to the commercial market. A second case study will be led by Pixar Animation Studios' artist Jay Shuster, who developed characters for Pixar's Cars--which will drive into theaters four days before the event. For Shuster, the creative process begins in the physical world and ends in the digital. Penny Bonda, Eco-Editor for InteriorDesign.net and Chair of the ASID Sustainable Design Council, will bring the topic home for design professionals attending NeoCon. Her experience and expertise will facilitate discussion of how dematerialization is broadly relevant to interior designers and, in particular, to reducing waste generated in the creative process. "Our discussion will bring to life issues of sustainability and ways in which it redefines design, manufacturing and the marketplace in the 21st century," said Szenasy, of the event. "With growing competition for limited materials around the globe speeding up, our panel could not be more timely." "Tricycle has focused on dematerializing design in the interiors industry for three years now," said Tricycle chief brand officer Michael Hendrix. "Looking at the idea of dematerialization broadly will be intriguing, as well as entertaining, because it shows how much the world is changing and how digital tools affect creative process and output. Ultimately, it shows how much a part of normal life immaterial tools have become."

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