Tricycle Featured in Fortune Small Business Magazi
Chattanooga TN, October 13, 2006--The October 2006 issue of Fortune Small Business features an article about Tricycle and how the company's textile simulation is serving design, product manufacturers and the planet.
In the article, titled "Product Samples that Save Money (and the Earth)," writer Maggie Overfelt explores Tricycle's ability - as an eco-centric small business - to have an enormous impact on big business. SIM increases profitability, reduces the environmental footprint of manufacturing and marketing, and encourages exploration of creative options by designers.
"Tricycle is a small service company that is changing a $400 billion industry through Green technology and brand marketing, to make best practices more sustainably sustainable," said Tricycle's chief brand officer Michael Hendrix. "Green is sexy right now, but for sustainability to significantly and permanently impact the way that products are designed, created and sold, changes need to be implemented all along the creative lifecycle of products. At Tricycle, we see our SIM sampling as a great first step in the right direction."
To read the article, head for your local newsstand or link to the online version. Learn more about SIM and Tricycle at www.tricycleinc.com.
About Tricycle
Tricycle launched a transformation of the interiors industry in 2002, with dematerializing design tools and services using SIM from Tricycle® simulation. In the four years since, the company has earned international design and sustainable leadership honors from architects, interior designers, graphic designers, publications and organizations working for social betterment - including a National Design Award nomination in 2006. Tricycle enables the interiors industry to work toward greater economic, social and environmental good.
