Castellón, Spain, September 27, 2005 -- ASCER, the Ceramic Tile Manufacturer’s Association of Spain, has launched a new advertising campaign in support of the Tile of Spain brand. The fresh approach speaks to the essence of Spain –- her products, manufacturers, history and culture. In summary, it celebrates the creativity of Spain.
Targeted to design professionals, architects and contractors, the message that ceramic tile from Spain encourages creative and different design solutions for commercial and residential construction challenges –- whether used as an exterior ventilated façade, a dramatic interior mosaic or in more traditional wall and floor applications -– is presented in an unusual way. Graphic representations of ceramic tile in a variety of configurations, grounded on a solid splash of red, powerfully command the reader’s attention. “We’re confident this campaign will connect the tradition and quality of our tile while instilling a sense of innovation and creative commitment from the Tile of Spain brand and its manufacturers.” said Javier Soriano, director of Foreign Trade and Export Promotion for ASCER.
The tagline, “Be Creative.” is a double entendre, speaking from the point of view of the makers of the product and the designers who will use the product. The simple copy statements, “Innovation. Design. Technology. Diversity.”, emphasize the components of the Tile of Spain brand.
ASCER is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by promoting the Tile of Spain brand worldwide. A strong global leader in the industry, the Tile of Spain brand comprises 220 manufacturers concentrated primarily in the province of Castellon.
For more about tile produced in Spain, contact the Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL 33134. Call 305-446-4387 or visit www.spaintiles.info.
