Miami, FL, December 15, 2005--Architectural Products recognized Tile of Spain as part of an elite 50 products in the specification and design market.
Tile of Spain’s “A New Material” ad joined the top 50 with a total of 77 direct sales leads as it appeared in the April 2005 issue. The award winning ad, “A New Material,” introduces the innovative new formats and uses for ceramic tile while the tagline encourages readers to “Discover it.”
The “Top 50 Products of 2005” award is an editorial and advertising showcase of the most proactive products in generating sales leads. This merit was measured by tallying direct leads stemming from the reader service card response to ads or edit appearing in the prior 12 months.
The newest Tile of Spain campaign, “Be Creative,” which débuted in August, celebrates the creativity of Spain. The fresh approach speaks to the essence of Spain's products, manufacturers, history and culture.
The Spanish Ceramic Tile Manufacturer’s Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader in the industry, the Tile of Spain brand comprises 220 manufacturers concentrated primarily in the province of Castellon.
