Tile of Spain Announces Its Coverings Presentation Schedule

Orlando, FL, March 28, 2017—Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer's Association (ASCER), announces the schedule of presentations for Coverings 2017, which will take place April 4 through April 7, 2017 in Orlando, Florida.

Refine or Re-Define: Ceramic Trends 2017

April 5 at 12:45 p.m.

April 6 at 12:00 p.m.

Designers have two paths they can take when conceptualizing a new product: refine an existing concept or re-define the genre. Innovations in the world of ceramics today offer users a buffet of options from both sides.

From hyper realistic stone-looks that capture the tactile sense of the natural material, to sumptuous metals with reflective sheen or oxidized gravitas, tile today can offer an option perfectly refined for the modern palette. Tile of Spain will explore trending styles from different angles including color, finish and format to help develop designers' sense of what's truly possible in the ceramic world for 2017 and beyond.

Ceramic for Life

April 4 at 12:00 p.m. and 2:00 p.m.

April 6 at 2:00 p.m.

April 7 at 12:00 p.m.

Today's consumer is primed for certain buzzwords - ROI, ease of ownership, value-added, artisanal - to name a few. Ceramics have always offered these benefits and are often selected for just such reasons. Why should your clients select tile instead of a competitive material? How can tile improve your client's quality of life? How is tile the cheapest option in time, energy and financial sense? Do you ask yourself any of these questions on a daily basis? Join us at the Tile of Spain booth as we explore these questions and their answers to find some solutions that will help your clients choose ceramics for life.