Tile Industry Launches 'Why Tile' Consumer Campaign

Orlando, FL, April 5, 2017—The tile industry has united in a marketing and education initiative designed to inspire consumers and provide information on all of tile's benefits. The campaign, called Why Tile, is being introduced to the industry here at Coverings.

Why Tile is an industry effort with input sought from various industry organizations, including the Ceramic Tile Distributors Association (CTDA), the National Tile Contractors Association (NTCA), the Ceramic Tile Education Foundation (CTEF), the Tile Contractors Association of America, and the Tile Heritage Foundation (THF), in addition to manufacturers worldwide.

Why Tile is coordinated by the Tile Council of North America (TCNA).

WhyTile.com provides extensive messaging on the benefits of tile, centering on four main tenets: Design, Easy Care, Healthy Spaces, and Heritage. The site features an Inspiration Gallery; downloadable Project Guide, schematics, and maintenance tips; and a Test Your Tile IQ feature where users can take a simple ten-question quiz for a chance to win a prize.