Tau Buys Porcelanatto Trademark

Castellon, Spain, Oct. 2, 2009--Tau has acquired the Porcelanatto trademark for its worldwide commercial use.

The agreement solely includes the acquisition of the trade name, which is generically known as porcelain stoneware, and Tau said it is not bound to any other matters related to the former company located in Borriol.

Tau has become the sole owner of the Porcelanatto trademark and has consequently added a valuable intangible asset, that Tau says gives it a major competitive advantage due to several reasons: It represents the generic name for the ceramic tile-covering with the greatest added-value and prestige in the international market; its trade name has been registered worldwide, and it continues to be a trademark which has not lost its market value.

Tau said it will subsequently inaugurate new business channels under the Porcelanatto trademark.