Tarkett Wins Hermes and Viddy Awards for Marketing Efforts

Solon, OH, June 25, 2024-Tarkett recently earned international recognition in two creative award competitions-the Hermes Creative Awards and the Viddy Awards. Both award programs are administered and judged by the Association of Marketing and Communication Professionals (AMCP). Tarkett won eight Hermes Creative Awards (three Platinum and five Gold) for outstanding marketing strategy, creative campaigns, and activations; and four Viddy Awards (three Platinum and one Gold) for outstanding achievement in video and digital production skills.

When the company’s Johnsonite brand, which had strong customer recognition, needed to be reintroduced in a way that would resonate with customers, the multi-faceted “Made Right Means Johnsonite” brand campaign was born. Comprised of digital advertising, storytelling videos, social media posts, brochures, and web content, the multi-faceted campaign earned three Platinum Hermes awards-the highest level given-in the categories of Advertising Campaign, Integrated Marketing Campaign, and Branding Refresh. The video component of the campaign was also awarded a Platinum Viddy in the Non-Broadcast, Marketing/Advertising Campaign category.

Tarkett’s second Platinum Viddy was received for its video “Definition of a Classic: Powerbond Hybrid Carpet,” which highlighted the various features and benefits that make the product one of the most innovative in the industry, including its unique construction, moisture protection, style and design flexibility, healthy materials, and easy installation. The “ReStart x LMU Case Study” video earned Tarkett its third Platinum Viddy for highlighting a successful flooring recycling experience-start to finish. A Gold Viddy was awarded to the Collaborative Collection product launch video that showcased the creative process used to design the new flooring surfaces.

The company also picked up a Gold Hermes award for its redesigned sample architecture folder, which featured wrapped fabric made from recycled PET (polyethylene terephthalate) bottles, and four more Golds for its website redesign (tarkett.com), which successfully achieved the strategy of enhancing the user experience.