Houston, TX, November 22--Tarkett Commercial is continuing the integration of its product marketing under one brand standard by instituting the use of one uniform merchandising design for all Commercial products.
The new design will be consistent graphically with the unified look of Tarkett and make the company’s merchandising uniform across all product lines and all areas, from packaging to sampling.
The revised simple, clean graphics incorporate the consistent new look of Tarkett Inc., and reinforce the company’s global presence, continuous development and commitment to innovation, professional standards and environmental awareness. Since implementing the re-branding efforts in 2003, a number of steps have been taken to present an instantly recognizable, consistent corporate image including a new logo and standardized graphics for marketing, merchandising and advertising materials.
"Since the successful re-branding of Tarkett last year, we felt that it was important to showcase the clear, attractive and professional image of Tarkett across all areas of our company, including our graphics and collateral materials," explained Diane Martel, vice president of marketing, Tarkett Commercial. "Part of being a global brand is consistency of marketing and merchandising. This new look supports Tarkett’s image as a leader in the flooring industry, united under one cohesive, global brand."
