Houston, TX, July 8--Tarkett Commercial recently launched a new advertising campaign to promote the new colors and designs for NAFCO PermaStone Modular flooring. NAFCO PermaStone Modular resembles the look and feel of grouted tile yet is comfortable to walk on and is easy to install.
To target women, the primary decision makers for home remodeling and decorating, a two-sided interactive insert entitled “Fashion for Your Floors” was tipped into the June/July and August issues of Woman’s Day Walls, Windows and Floors. The insert showcases the modular tiles in a contemporary interactive layout.
Readers can lift up the die cut tiles to view eye-catching photos of the flooring, as well as specific product benefits such as fashionable style, durability, affordability, family-friendliness, comfort and seamlessness. A full page ad version of the insert will run in the June/July issue, as well as the September/October issue of Woman’s Day Kitchen & Baths and the June/July issue of Woman’s Day Home Remodeling.
Additionally, beginning August 16, 2005 Woman’s Day Home Remodeling readers can register to win $2,500 in NAFCO PermaStone Modular flooring. Two lucky winners will receive up to 1,000 square feet of NAFCO PermaStone Modular flooring.
“We are extremely excited about our NAFCO PermaStone Modular product and wanted to develop an eye-catching advertising campaign that would truly differentiate us from our competition,” said Diane Martel, vice president of marketing for Tarkett Commercial. “The campaign incorporates strong images, with direct, succinct copy points that reinforce our brand positioning and product benefits.”
The insert and ad tout specific product attributes such as the unique two-sided GroutFit edge treatment which simulates a true grouted look and feel while allowing tiles to fit together seamlessly, as well as, the company’s exclusive Tritonite® wearlayer protection which resists against everyday scrapes, scratches and wear up to five times tougher than a traditional surface.
The print campaign was produced by Houston-based Rives Carlberg.
Tarkett Commercial is a division of Tarkett Inc., the second largest manufacturer of resilient and wood flooring in North America, with 10 manufacturing plants and a distribution network extending across the United States and Canada. Founded more than 130 years ago, the company employs 2,300 people. Its comprehensive product lines are known throughout the industry for high quality and innovation. The corporation’s core businesses include wood, vinyl, laminate and linoleum floor products for residential and commercial applications under the brand names Tarkett®, Azrock® by Tarkett, Nafco® by Tarkett, and Expressions™ by Tarkett.
