Swiss Krono USA Appoints New EVP of Sales and Marketing

Barnwell, SC, July 30, 2021-Laminate producer Swiss Krono USA, a subsidiary of the Swiss Krono Group, has announced that its EVP of sales and marketing, Travis Bass, will be retiring at the end of 2021 after 21 years with the firm, and will be succeeded by Kyle Brown, formerly vice president of global sales at Aden + Anais.

In announcing the succession plan, Swiss Krono USA’s CEO Erik Christensen stated, “Travis has made significant contributions, leading our sales and marketing initiatives since the company began operations here in the U.S. Travis will remain with the company until the end of the year to ensure a smooth transition of his responsibilities. His experience and knowledge are invaluable, so we have a thorough succession plan to transfer his knowledge to Mr. Brown. We look forward to continuing to work closely with Travis through the end of the year and are grateful for his many contributions to Swiss Krono USA’s successes.”

Christensen adds, “Kyle Brown will be joining the company effective August 2 as a key member of the management team, working closely with Travis and the sales/marketing team during the four-month transition period. Mr. Brown comes to Swiss Krono with a wealth of experience in the building products channel having worked for companies such as Stanley Black and Decker, Husqvarna Group and Hunter Fan Company. He brings to Swiss Krono more than 24 years’ experience in sales leadership and marketing.”