Surfaces Launches All New Conference Program for 2

Dallas, TX, November 2—Hanley-Wood, said its all-new Surfaces 2005 Conference Program, sponsored by Mannington Mills, will offer 41 workshops and seminars in six targeted tracks. It said that floor covering professionals from every part of the industry can learn the latest ways to stay competitive and improve their businesses. In addition to the marketing, business, sales, design and installation tracks, retailers can add new profit centers to their stores with the knowledge they gain in the new window coverings track. Brought to you by Draperies & Window Coverings magazine, the Window Coverings track offers two courses — "Windows of Opportunity" and "The Art of Window Coverings…Profit for Your Existing Business" — that cover how to market and sell window coverings. Other courses in the program that are sure to deliver information that will help floor covering professionals be successful: "Applied Design In Ceramic Tile," "Basic Financial Understanding," "Turning Stone Into Profit," "Subcontract Or Employee Labor: Which Is Best For Me?" and "Domestic & Exotic: The Different Kinds Of Wood Species." Industry veterans Jim Walker, Warren Tyler, Lew Migliore, Howard Kanare, Patti Fasan and Jonathan Trivers will cover the latest information you need to know on installation, sales/customer service, moisture in concrete floors, ceramic tile, carpet claims and more. And some new faces will grace the lineup of speakers at Surfaces 2005. Sonia King will show architectural uses of mosaic in "Design Possibilities For Mosaic;" Jamie Gibbs and Margi Kyle will discuss how to add profit centers to your existing business in the Window Coverings track courses; Vince Marazita will provide a state of the industry report on "Stone Trends;" Mark Woodman will give the scoop on hot color trends in "World Colors;" and Dave Mattson will offer a new perspective on the sales process in "Stealth Selling—'Push vs. Pull' Process." Workshops, which take place Tuesday, January 25, cost $75 each (before December 30, $100 each after December 30). Seminars, which take place Wednesday, January 26 through Friday, January 28, cost only $50 each (before December 30, $75 each after December 30). Please visit www.SurfacesExpo.com for a complete conference schedule. Attendees who attend three or more courses in the Conference Program will receive the Surfaces 2005 Official Conference Kit. The special gift, provided by Mannington Mills, includes a conference bag, portfolio and pen. In addition to the targeted tracks that cover all aspects of the industry, several associations offer Continuing Education Units (CEUs) for courses in the program. Many workshops and seminars in the program qualify for the World Floor Covering Association’s (WFCA) Certification Program, which includes Certified Flooring Executive (CFE), Certified Flooring Professional (CFP) and Certified Flooring Salesperson (CFS) designations. Plus, attendees will continue to receive AIA, AIBD, ASID and IIDA credits toward their certifications.

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