Dallas, TX, December 27--Retailers and installers know that proper floor covering installation is critical for their business success. Mistakes mean lost profits — that’s why it’s so important to not only understand common installation mistakes and challenges but learn how to avoid them.
The Surfaces 2005 Installation Showcase will take on some of these common flooring installation issues as well as introduce new techniques and processes during LIVE, how-to demonstrations on the show floor.
Top installation experts in the industry will meet face-to-face with retailers and installers to show the latest installation methods on carpet, tile, stone, resilient, hardwood, laminate, mixed media and more. Each of the seven hour-long sessions is designed to help floor covering professionals prevent mistakes and increase productivity and profits in their stores.
The Installation Showcase will be located in Hall A of the Sands Expo & Convention Center, next to the World Floor Covering Association booth (#1972). The Installation Showcase sessions are free with exhibits admission. And don’t forget: if you register by December 30, exhibits admission is free too.
Here are the Installation Showcase session titles, times and for each session. For complete descriptions of the demonstrations, visit www.SurfacesExpo.com.
Wednesday, January 26
Mixing It Up With Wood & Stone
11:00am - 12:00pm
Presented By: Steve Marley, Cal Coast Hardwood Flooring, and Glen Paris, Phillips Floor to Ceiling & Festool
The Perfect Match
2:00pm - 3:00pm
Presented By: Jim Walker, International Certified Floorcovering Installers Association (CFI)
Thursday, January 27
Rubber For Dummies
10:00am - 11:00am
Presented By: Don Styka, Johnsonite
The INs and OUTs of Moisture Meters
1:00pm - 2:00pm
Presented By: Peter Craig, Independent and Jon Namba, World Floor Covering Association (WFCA)
Knock On Wood
3:30pm - 4:30pm
Presented By: Steve Marley, Cal Coast Hardwood Flooring, and Glen Paris, Phillips Floor to Ceiling & Festool
Friday, January 28
Click It! Or Glue It! What To Do For Joints
10:00am - 11:00am
Presented By: Niall Barrett, Festool
Waterproofing Showers
1:00pm - 2:00pm
Presented By: Dave Gobis, Ceramic Tile Education Foundation (CTEF)
With all the competition in the industry, it’s crucial for both retailers and installers to ensure proper installation every time to keep customers coming back. Attend the FREE! Installation Showcase sessions and make sure customers keep coming back to your store.
"The importance of proper floor covering installation with fair compensation can be a major factor to retailers’ bottom line, as well as profits for future business. With the proper installation, the end user is happy, the installation crew is rewarded with fair compensation and the retailer has built a lasting relationship with the end user," says Jon Namba, Director, Technical Services, WFCA. "The Installation Showcase will highlight unique types of installations that the retailer and installer can utilize to enhance their profits, offer the end user a unique and upgraded type of installation and display quality workmanship and the value of a professional installation."
