Styron Plans To Change Its Name to Trinseo

Berwyn, PA, April 13, 2011 -- Styron said it will change its company name to Trinseo to better reflect the range of the company's business.

The name change will be fully effective in all countries later this year and the company will continue to do business as Styron until then.

"We believe that the new name of Trinseo will position the company better for future growth and greater potential as a global materials company," said Chris Pappas, president and CEO of Styron.

"The name Styron is strongly tied to the styrenics chain - particularly polystyrene and styrene monomer, which are an important part of our company - but we are much more than that. Our new name of Trinseo will communicate that we are leaders in a broader range of businesses, products and technologies, and it underscores our commitment to growth."

The word Trinseo comes from "intrinsic," which means belonging to a thing by its very nature, or belonging to or lying within a given part. The root of "trins" is combined with "eo", the Latin verb root meaning "to go.

To select the name, the company hired Landor Associates, a global branding and design firm.

The Styron brand will continue to be used as a trade name for polystyrene products.