StonExpo, Marmomacc Join Forces, Rebrand Show
Dallas, TX, July 2, 2008--Natural stone trade show StonExpo and Marmomacc, the world’s largest trade fair in the stone and design sector, have formed a strategic alliance and have rebranded StonExpo to StonExpo/Marmomacc Americas.
“In the past three years, StonExpo has experienced 95 percent growth," said Galen Poss, president of Hanley Wood Exhibitions.
"Now with the united strength of the StonExpo and Marmomacc brands, this event will be propelled into a global market. The combination of resources between Marmomacc and StonExpo will bring extraordinary value to the industry and participants of future events. This is a big win for the North American stone community.”
StonExpo/Marmomacc Americas is expected to expand its position as the leading North American stone and technology event for fabricators, installers, builders, and distributors. With the addition of Marmomacc’s influence and strength within the architecture & design segments, significant growth is anticipated in key market segments.
“We are excited about expanding the Marmomacc brand and increasing our exposure and visibility in North America,” said Flavio Piva, market director and co-director general of trade show organizer Veronafiere.
“Our previous endorsement agreements with StonExpo have proven successful and mutually beneficial and we feel confident this new arrangement will only continue to strengthen both of these leading events.”