Stanton & Nourison Win Wools of New Zealand Compet
Atlanta, GA, February 8--Retailers visiting the Wools of New Zealand’s booth at Surfaces 2005 were invited to participate in the company's annual Fashion Dynamics competition.
The contest, which awards the creativity of Wools of New Zealand’s Brand partners by allowing retailers to vote on their favorite products, was a success with more than 500 retailers casting votes for Best Overall New Product and Best Color Line. In exchange for their votes, participants received a green-colored collectible sheep tagged with Wools of New Zealand’s environmental theme: "Wool Runs on Grass."
Judging took place over a two-day period with votes tallied on the eve of the second day and awards presented to the first- and second-place winners. The top two winners in each category were:
Best Overall New Product: Alexander by Stanton Carpet; Chelsea by Unique Carpets, Ltd.
Best Color Line: Luxe Dimensions by Nourison; Twin Twist by Tisca Tiara
"Interest in patterned wools was phenomenal this year," explains Jonathan Cohen, executive vice president of Stanton Carpets. "We are especially excited about Alexander, a new addition to our Royal Sovereign Collection. Retailers were impressed with its design, color and coordinating options, making it one of our top-selling introductions. We are grateful to Wools of New Zealand for generating interest in Alexander through its Fashion Dynamics competition and appreciate retailers votes for Best Overall New Product."
"We are extremely pleased with the growth of our broadloom line," adds Alex Peykar, principal of Nourison. "Our extensive background in handmade rugs gave us a running start, allowing our creative team to approach this category in new and exciting ways. We always strive to bring something different to the market and are encouraged by retailer’s favorable reaction to our introductions."
Wes Connelly, North American area manager for Wool Interiors, regards Surfaces as the most important event in the U.S. floor covering industry. "Our Brand partners depend on us to make sure the wool area stands out at Surfaces and appreciate the benefits our efforts afford. Promotions, such as our Fashion Dynamics competition, add to the excitement of the area while generating interest in Wools of New Zealand Brand products that translate into profits for our partners."
