Stainmaster with Magic Fresh Now on Bliss Carpet

Atlanta, GA, Jan. 11, 2010--Invista, maker of Stainmaster, and Beaulieu of America, maker of Magic Fresh odor reducing carpet treatment, are launching what they describe as an industry-first at Surfaces 2010.

Through an exclusive arrangement between the two companies, Beaulieu is rolling out its new Bliss by Beaulieu Stainmaster with Magic Fresh collection.

“This is the first time that Stainmaster and a mill proprietary carpet treatment have come together in one collection,” said Jeff Meadows, executive vice president for Beaulieu of America.

Launched in 1986, Stainmaster has become one of the best-known floorcovering brands.

Magic Fresh, introduced by Beaulieu in 2004, as a means of reducing and controlling household odors such as smoking, cooking and pets, has become more popular since the company’s expansion into the property management sector last year.

“This one collection answers the consumer’s two most important concerns when it comes to carpet care,” said Meadows. “And no one else has it.”

Related Topics:Beaulieu International Group