Stainmaster Wins Shorty Social Good Award
Kennesaw, GA, January 13, 2020-The Stainmaster brand was awarded as the 2019 Shorty Social Good Awards winner in the Veteran & Service Support category for its video and photo campaign highlighting the work done by Pets for Patriots.
Every day 20 military veterans commit suicide, and every eight seconds a dog or cat is put to death because there is no one to adopt them. Pets for Patriots is an organization with a simple, but lofty goal: no more veterans in need, no more homeless pets. They work tirelessly to help U.S. military veterans adopt a new pet friend while giving overlooked shelter dogs and cats a forever home.
Created entirely using in-house resources, the campaign focused not on the Stainmaster brand, but on the stories of these veterans and their new pets. Stainmaster brand produced two videos featuring heroes and their dogs, including the story of Carl and Belle. Carl, a veteran of the U.S. Air Force, was looking for a new companion, and Belle was a special needs German Shepherd looking for the perfect home.