Stainmaster Exclusive to Lowe's in Home Centers

Kennesaw, GA, Feb. 24, 2010--Lowe's will become the only major home improvement retailer offering Stainmaster carpet.

Invista, the maker of Stainmaster fiber, and Lowe's have signed a multi-year agreement, the companies said. As a result, Menards and Home Depot stores (which total about 2300 stores) will no longer have access to Stainmaster branded carpet.

Lowe's will have an expanded selection of Stainmaster carpet in the more than 1,700  stores across the U.S. and Canada.

Stainmaster, introduced in 1986, is the most recognized brand name in carpet.

"This is a 'win-win' situation for consumers, Invista and Lowe's," said Steve Griffith, vice president of Invista's residential flooring segment.

"Today's consumers are seeking products and retailers that deliver exceptional value, as well as brands that they know, love and trust."

Privately-held Invista said it expects the alliance will enhance the Stainmaster brand as a result of Lowe's targeted advertising, merchandising and promotions.