Stainmaster Chooses The Richards Group as Agency o
Dallas, TX, April 13--Inivista, the parent
company of the Stainmaster brand, has hired The Richards Group as agency of record after a nationwide review that started in October 2004 and included Doner, The Martin Agency, Martin/Williams and GSD&M.
The agency’s responsibilities for Stainmaster will include creative
development and media planning and buying.
Stainmaster carpet, the most recognized name in residential carpet, is
available in more than 1,400 styles of carpet. Over the years, The Richards Group has worked with numerous clients within the home improvement, flooring and home appliance brand categories, making the
agency especially suited for the account.
"We selected The Richards Group as the agency of record for the Stainmaster brand because of their strategic insights and
differentiating creative," said Steve Griffith, vice president, residential flooring, INVISTA. "We believe we now have the right team in place to enable us to take this brand to an even higher level of
market leadership."
"Stainmaster is on a growth path and we’re thrilled to be their partner at this time," said Stan Richards, principal and creative director for The Richards Group.
