Atlanta, GA, July 07—Stainmaster carpet, a carpet brand in the Invista family of brands, announced today its Stainmaster Carpet Sales Skills Online Training received a silver award in the Interactive Media category in the 2004 Summit Creative Awards competition.
To receive a silver award, an entry needed to rank in about the top 10% of the approximately 3,000 entries submitted from 20 countries.
Entries are judged against a stringent set of standards including innovative and creative concepts, strong executions and the ability to communicate and persuade.
“Working with Allen Interactions, an agency specializing in high-impact e-learning, we took an innovative and interactive approach to developing a training program unlike any other in this industry,” said Brian Gracon, training marketing manager for Stainmaster carpet. “We are excited to receive recognition for our creative approach by judges at top creative agencies worldwide.”
Stainmaster Sales Skills Online provides all Stainmaster carpet dealers with sales training that includes real-world situations and practical sales techniques and allows participants to fully interact with the training modules. Training takes only an hour or two to complete via individual five- to 15-minute modules. The program is easy to operate because the user controls the training – they select the training they need and participate when and where they choose for as long as they like. Individuals can access the training on StainmasterLink.com or via a CD-ROM. To order the CD-ROM, brochure and Quick Start guide, please call 1-800-438-7668.
Judging is performed by a panel of respected creative professionals who critique entries in 17 categories using a stringent set of standards. Winners are selected based on strength of concept, quality of execution and ability to communicate and persuade.
