Sphinx Launches New Warhol Group

Dalton, GA, July 6, 2007--Sphinx by Oriental Weavers announced today plans to add a new series of designs to the innovative and fashion-forward Andy Warhol Home collection as well as additions to its ever-popular Ariana, Luxor, and Allure collections. The recently introduced Bentley collection will also make its Atlanta and Las Vegas debuts this month.

Introduced in 2004, the Andy Warhol Home collection took the marketplace by storm with its cutting-edge contemporary designs that were inspired by the late artist’s portfolio of work. Now, with the same sense of style and rule-breaking form that made the first generation of area rugs an instant success, Sphinx has created an entirely new series of art for the floor. An assortment of both machine made and handmade rugs, this new selection draws from the bold black, white, and red trends found in both home décor and ready-to-wear fashion, as well as the subtle shading and softer tones that are reflective of current contemporary area rug trends. Machine made patterns are 100% heat-set polypropylene with hand-carving and will retail for $299 in size 5’3”x7’9”. Handcrafted patterns are 100% wool and will retail for $499 in 5’x8’.

Showcasing timeless elegance at its finest, the Ariana collection’s wide range of traditional design motifs is a cornerstone in Sphinx’s product assortment. Inspired by the styling and craftsmanship of antique Persian carpets, each Ariana pattern combines the look and feel of a true handmade collector’s rug with the latest colors and trends in home décor. Featuring a million-plus point construction of 100% heat-set polypropylene, Ariana offers worry-free styling for every home. Debuting this market season will be 12 new designs in Ariana reflecting not only current design trends which utilize larger elements and more open fields, but also the heritage of finely crafted heirlooms. Retailing for just $299 in a size 5’3”x7’9”, Ariana provides sophistication and quality at a value price point.

Also being introduced this market are line additions to the Allure and Luxor collections. An eclectic assortment of traditional, casual, and contemporary designs, Allure is constructed of durable nylon and is a perfect fit for today’s active households. A 5’3”x7’6” in Allure retails for just $249. The ultra-dense and beautifully styled Luxor collection is an exquisite compilation of relaxed traditional and transitional patterns innovatively colored with up to 55 hues in each rug, and with its 100% polypropylene construction, Luxor area rugs are sure to be enjoyed for years to come. A 5’3”x7’6” in Luxor retails for $399.

The Sphinx lineup is extremely diverse this market, from the launch of these new pieces to the recent introduction of the distinctive Bentley collection. First shown in High Point, each Bentley rug is skillfully hand-tufted of exquisite, hand-spun wool yarn and finished with a special wash giving the rugs a rich lustre. A versatile grouping of relaxed traditional motifs paired with a construction that offers a superior hand and extremely dense pile, Bentley is the perfect complement for both formal and casual interiors. A 5’x8’ will retail for $799.

About The Andy Warhol Foundation 

The Andy Warhol Foundation for the Visual Arts was established in 1987. In accordance with Andy Warhol’s will, its mission is the advancement of the visual arts. The Foundation’s objective is to foster innovative artistic expression and the creative process by encouraging and supporting cultural organizations that in turn, directly or indirectly, support artists and their work. The Foundation has given out over 1,700 cash grants, totaling more than $70 million. For more information, visit www.warholfoundation.org.