Atlanta, GA, February 2, 2006--As interest in floor heating continues to warm up in the U.S., progressive flooring retailers are exploring new ways to profitably offer “add on” heating products for their customers. Speedheat® — the world leader in Generation4™ electric radiant floor heating — has recently introduced woodBEwarmer™ — a new and unique product line that eliminates past concerns over potential thermal damage to sensitive hardwood flooring materials and offers the easiest installation in the industry.
In a move to rapidly expand their growing presence in the U.S., Speedheat is now seeking distributors for their unique woodBEwarmer™ heating mats. While relatively new to the U.S., Speedheat has offices in 10 countries and is currently heating more than 30 million square feet of space throughout the world. Interested parties may contact Peter Newman, President of Speedheat U.S., at 1-888-WARM FLOOR for more information.
“In the next 10 years, electric radiant floor heating will be as popular in the U.S. as it currently is in Europe and Asia,” predicts, Mr. Newman. “We are offering select distributors the opportunity to align with our company early on so we may jointly tap into this growing market and provide customers with a quality, world-class comfort product.”
Because Speedheat’s patented Generation4™ (G4) heating element is optimally engineered to be “in touch” with floor finishes, it warms floors faster than any other systems and at lower, safer temperatures. Speedheat’s G4 element improves comfort, protects sensitive flooring and slashes energy consumption.
“Unlike competitor products that must be embedded in a rather thick thin set compound under the padding, Speedheat’s G4 element, encapsulated in a porous polyester carrier, is installed in contact with floating wood or laminate floors directly on top of the insulating underlayment,” explains Mr. Pieter Jansens, Chairman of Speedheat International. “Trapped moisture is the biggest enemy of wooden floors, so Speedheat heating mats are porous, allowing the wood fibers to breathe in and out exactly as they would in nature.”
Speedheat’s single largest advantage, however, says Mr. Jansens is their 100% commitment to quality and satisfaction. “We offer a 100% satisfaction guarantee that applies not only to our customers, but also to our business partners. In short, we produce, deliver and stand behind our quality products, and we are backed by our 20-year reputation as a world-leader in the industry.”
Speedheat’s woodBEwarmer™ heating systems also feature fully programmable thermostats, so they can be set to come on only when needed, thus efficiently adding comfort while helping conserve and save energy to lower utility bills.
“Furthermore, only Speedheat is fully customized to meet the specific needs of each application,” explains Mr. Jansens, the product’s inventor. “A consumer’s comfort preferences, the geographical location and function of the room, floor coverings, subfloor construction and even micro climates are all considered before a Speedheat solution is created. Other companies offer a ‘one system for all coverings’ approach and only increase the element pitch to achieve reduced power per square foot, but without reducing the output per lineal foot, like Speedheat does, this ‘one for all’ approach stresses and can partially overheat a sensitive floor. Our ability to truly customize appropriate solutions sets us apart.”
Speedheat’s feather thin heating element is less than 1/16” in diameter and easily embeds itself in the padding. The warming panels consist of G4 looped element laminated between two layers of polyester. The full-surround ground screen is an effective EMR, EMI and RF shield, and GFCI protection provides absolute electrical safety. All Speedheat products have undergone rigorous testing, including complete submersion in water while energized. Speedheat’s products are all UL-listed and
