SpeedHeat for Floating Woods & Laminates

Atlanta, GA, March 14, 2006--While hardwood floors are becoming increasingly popular, they feel uncomfortably cold underfoot when the temperatures drop. What if you could replace that unpleasant chill with the luxurious sensation of stepping on warm wooden floors--even on the coldest of days? Now, with woodBEwarmer consumers no longer have to sacrifice winter comfort to enjoy the many benefits of wooden floors. Speedheat with their all new Generation4 (G4) electric radiant floor heating has introduced another revolutionary radiant floor heating system that is easy to install and safe under floating wood and laminate flooring. WoodBEwarmer uses gentle radiant heat that does not impact wood or cause thermal damage. With wood floors gaining popularity, Speedheat’s new product is poised to offer American consumers the luxury and comfort they desire. To locate a distributor, call Speedheat at 1-888-warm-floor. “To address the ever growing wood flooring market,” says Pieter Jansens, chairman of Speedheat International, “we worked with our engineers to perfect an electric radiant heating system that would effectively and efficiently warm floating wood and laminate floors without causing heat-related damage. We successfully offer similar products in Europe, and we are approved by Bruce Flooring in the United Kingdom for use under their bonded natural pine engineered wood floor. Additionally, Amtico Floors tested Speedheat systems for three months in their UK laboratory and approved our products for use under their simulated wood vinyl flooring. In addition, Speedheat has extensive experience in working with Amtico in South Africa, and we have been their recommended supplier of electric radiant floor heating for their engineered woods for years. We are eager to work with industry leaders in the U.S., and we are proud to now officially introduce woodBEwarmer to the American marketplace.” Since 1991, wood flooring has steadily been gaining favor as reported by NOFMA: The Wood Flooring Manufacturers Association. According to NOFMA, hardwood flooring shipments hit a new 40-year high last year. Executive vice president Timm Locke attributes the “enduring popularity of wood floors” to many factors including their warmth and beauty, durability and decorating versatility. Locke also credits the strength of both the residential remodeling and new home construction markets with fueling this upward trend. Other benefits cited include wood being a “green” or environmentally friendly and renewable resource and that wood floors promote improved indoor air quality and often reduce the level allergens in the environment, which is certainly an added benefit for millions of American allergy sufferers. Because Speedheat’s patented Generation4™ heating element is optimally engineered to be “in touch” with floor finishes, it warms floors faster than any other systems and at lower, safer temperatures. Speedheat’s G4 element improves comfort, protects sensitive flooring and slashes energy consumption. “Furthermore, only Speedheat is fully customized to meet the specific needs of each application,” explains Jansens. Interestingly, high-end features like heated floors are becoming increasingly popular with consumers as reported in a recent survey released by the American Institute of Architects (AIA). “With a growing emphasis on consumers wanting larger kitchens and bathrooms that feature even more luxury options, heated floors are indeed gaining popularity,” says Peter Newman, President of Speedheat U.S. “Because Speedheat G4 systems can be installed in touch with virtually any flooring material, we are in a prime position to maximize this trend by offering consumers luxurious warmth in any room of their home.”

Print the Article