Simply Floored Offers New Online Resources

Atlanta, GA, February 20, 2006 -– Simply Floored now offers consumers a variety of online resources for learning about home flooring options and selecting the right type of flooring for their lifestyle and design preferences. The company recently added resources on laminate flooring in Atlanta, a product category that has recognized tremendous growth since its introduction to the United States in the mid 1990s. “Today, laminate is an attractive substitute for hardwood flooring, offering the look--and in some cases the feel--of hardwood floors at more affordable prices,” said Jarod Harriman, director of merchandising at Simply Floored. “Thanks to new technologies, high quality laminates capture the beauty of natural wood or stone, but without the disadvantages of using actual wood or stone in the home.” Harriman points out that market demand for laminate flooring in Atlanta is driven by three key benefits: • Exceptional durability. Laminate flooring is highly durable offering greater impact and scuff resistance than wood. It also is fade resistant, which means it will not fade with time, like hardwood, carpet and vinyl. • Easy maintenance. Laminate flooring in Atlanta is easier to clean and maintain than hardwood. It also is highly resistant to water and stains. • Value. Homeowners get the look of hardwood or stone with all the benefits of laminate at a substantially lower cost. Additionally, laminate lets consumers bring some woods into the home that they never would have before. Spalted maple gets its distinctive look from fungus growing in the wood. While "real" spalted maple flooring is not suited for the home (because the fungus is too soft for a floor covering), laminate allows homeowners to capture the unique look of spalted maple with all the benefits of laminate.