Washington D.C., August 23--Online retailers will explore whether gender matters online at the Shop.org 2005 Annual Summit, September 12-14 at The Venetian Las Vegas.
As a sequel to "What Women Want" from last year’s Summit, Kelly Mooney, president and chief experience officer of Resource Interactive, will investigate her hunch that gender matters deeply on Tuesday, September 13 at 12:45 p.m.
During the hour-long session, Mooney will examine the ways that men and women shop online. Her research leverages video footage of real-life consumers as well as groundbreaking qualitative research methodologies such as metaphor analysis and self-critique analysis, which provide access to the powerful unconscious motivations behind shopping.
Attendees will gain insight into the gender divide between male and female shoppers, where and when it exists in multichannel shopping, and be better prepared to retool their daily practices to accommodate gender-influenced shopping patterns.
"There’s no question that men and women shop differently," said Scott Silverman, executive director of Shop.org. "Learning how retailers can capitalize on those differences will be a key component of the session."
Kelly Mooney is co-author of the best-selling book, "The Ten Demandments" and has been featured in a number of publications including The Wall Street Journal, People and USA Today.
A record-breaking 1,200 online retail executives are expected to attend this year’s Shop.org Annual Summit, the premier gathering of Internet and multichannel leaders. The Summit is designed as an interactive forum for Shop.org members and guests to gather for networking, strategizing, fact-finding and education in a non-commercial atmosphere.
Shop.org is the network for retailers online. It's where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association's membership includes interactive executives from store-based retailers, catalog-based retailers, Web-based retailers, and retail solution providers. www.shop.org.
