Shaw's Spring is Green Promotion Starts April 16

Dalton, GA, March 2, 2010-Shaw's annual Spring is Green promotion is focused on budget-friendly and eco-friendly flooring.

This year, in order to better align with the HGTV Green Home Giveaway, the promotion begins April 16 and ends June 7.

Spring is Green will feature national television, print and online advertising, including a $200 off Shaw Flooring consumer coupon, as well as retailer incentives, enhanced point of purchase kits and in-store support which follows through on the company’s WIC (web, in-store, consumer) marketing model.

According to Shaw’s Vice President of Marketing Reggie Newton, "Our consumer research proves that today’s consumer is more concerned about price, value and warranty than ever before--she is simply looking to get the best product for the best price. Spring is Green 2010 is about giving her the incentive to purchase.”

To help retailers prepare for Spring is Green, an in-depth Promotional Guide was mailed to retailers.

Related Topics:Shaw Industries Group, Inc.