Shaw’s Phase II Couture Features Anso Caress

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Shaw’s Phase II Couture Features Anso Caress
Las Vegas, NV, January 25--Anso Caress nylon from Honeywell will be featured in 19 designer-styled products available in the first quarter of 2005 for the phase II launch of Shaw’s “Couture” collection. The new Couture collection’s upscale styles and colors retain the focus of the original collection in presenting an extensive array of leading-edge styles and luxuriously soft carpet to selected dealers across the country. Organized by mood and lifestyle themes, the sophisticated styles and colors of Couture smartly reflect the en vogue tastes of today’s fashion sense. Textures range from elegant and velvety to tailored, thick and plush. Looser textured yarns with flecks of accent color create dimension and surface interest, while a medley of twists and a wide range of the most up-to-date colorations create an inspiring collection for today’s style-conscious consumer. Two products from the original Couture collection – Avedon and Masala – have been re-colored and given slightly new names for the new Couture line. Avedon II and Masala II, both level-cut-loop patterns, are featured in the collection with 20 new fashionable colors. Other products in the collection range from three braided level loop nylon berber products with linear striations in 10 common colors (“Style Statement,” “Contemporary Flair” and “Around the Block”) to a relaxed frieze in 20 colors that offers a sophisticated tweed coloration (“Spontaneity”) to a crisp, clean, relaxed thick and thin cable in 24 colors (“Alexandrian”). Dealers who purchase the Couture display featuring carpet made with Anso Caress nylon can earn back up to 100 percent of the purchase price when they purchase the collection by Feb. 18, 2005. One yard purchased equals one dollar cash back up to $1,000 throughout 2005. Retail salespeople enrolled in the Anso Capture the Spirit program, the richest and easiest retail salesperson incentive in the industry, can earn $.50 a yard up to 499 yards; $.75 a yard up to 999 yards and $1.00 a yard for every Anso Caress nylon/Couture yard sold over 1,000 yards. This Anso nylon/Couture retail sales incentive marks the first time a mill promotion has been combined with Honeywell’s Anso Capture the Spirit incentive program. “This new phase II collection builds on the success of phase I by offering greater design-inspired patterns, colors and texture options,” said Ann Merino, Honeywell Nylon residential merchandising and brand marketing manager. “With the added benefit of Anso Caress nylon and the rewarding promotions available, this collection will be highly desirable for both dealers and fashion-savvy consumers alike.” Phase II of the program features the new styles on large display boards that contain a feeler swatch and full color line of each product. Introduced more than 36 years ago, Anso nylon is the oldest continuously marketed fiber brand in the industry and has earned a trusted reputation for exceptional performance. Honeywell’s high quality standards require carpets to meet strict construction standards and undergo certification testing prior to using the Ansoâ nylon label. Constantly developing and utilizing new technologies, the Anso nylon brand family includes Anso CrushResister, Anso CrushResister TLC, Anso Caress, Anso SmartChoice II, and Anso SmartChoice I nylon. Log on to www.anso.com for access to all Anso nylon related sites to learn more about various products, programs and services.


Related Topics:Shaw Industries Group, Inc.