Shaw's Largest Promotion Ever Kicks Off Aug. 29

Dalton, GA, Aug. 7, 2008--Shaw will hold its Shaw Fall Flooring Event Aug. 29-Nov. 28, which the company said will be its largest promotion ever.

The promotion is designed to assist retailers in generating store traffic and increasing sales through a four-phased marketing approach including national advertising, local marketing support, Shawfloors.com sweepstakes and retailer incentives.

An in-depth guide has been mailed to retailers. From local advertising materials, to roll incentives, to Anso nylon co-op opportunities, the guide is a detailed one-stop resource.

This fall, television spots will air on networks such as HGTV and DIY. Print advertisements will appear in 11 national publications. Plus, the Shawfloors.com Sweepstakes will take place.

In early August, retailers will receive point-of-purchase kits including posters, display clips, pricing tags and more.

Thousands of consumers will compete every day at Shawfloors.com for instant win flooring prizes of their choice, and there will be 600 winners. The instant win game on Shawfloors.com, named “Falling for Floors” allows consumers to play for the prize product category of choice including carpet, area rugs, hardwood, laminate, tile & stone.

Participation in the Shawfloors.com Sweepstakes is limited to Shaw Design Center, Shaw Flooring Alliance and Anso Premier Dealer retailers only.

There are also a whole host of retailer incentives

The Kathy Ireland Fall Flooring Days will also be held in conjunction with Shaw’s overall fall event.

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