Shaw’s Home Foundations Offering Sales Seminars

Dalton, Georgia, November 9, 2005--The builder division of Shaw Industries has appointed Tracy Reid to fill the newly created position of Builder Design and Merchandising manager. According to Mark Tucker, manager of builder products and marketing for Home Foundations, Reid’s role is to assist builder design center consultants and determine their product and merchandising needs. According to Reid, designers in the builder business are very influential in the purchasing decisions of home buyers. “We want to strengthen the relationship between these designers and Home Foundations,” Reid says, “and these seminars are designed to give them better information to sell more upgrades. The training is also a way to thank them for their business.” Particular emphasis is given to upgrading sales. “It has been common practice in the builder market to place base-grade carpet in many homes, and we believe this can actually be a disservice to many consumers who look for better quality,” Reid says. “Selling higher quality carpet and hard surface products will result in a happier homeowner in the long run.” Reid has conducted seminars in Atlanta, Chicago, Sonoma, and Orlando. Additional seminars are planned for November in Napa, California, and Houston and San Antonio, Texas. The sessions are flexibly structured to meet different group requirements, and training topics include the following: * Product knowledge * Sales techniques * Full-disclosure selling * Marketing to women * Upgrading the sale * 2006 color trends * Shaw’s national advertising campaign “We make these sessions fun and informative,” Reid notes. “In addition to training, we entertain the designers with great food, door prizes, and the opportunity to interact with their peers.” Tucker says the response to the seminars has been outstanding. “We’ve found that these designers are eager to gain a better understanding of our products, as it helps them to sell higher quality flooring to their customers,” he says. “This, in turn, leads to a more satisfied homeowner, so it’s good for both of our industries.”

Related Topics:Shaw Industries Group, Inc.

Print the Article