Shaw Spring Flooring Sale to Launch Nationwide

Dalton, GA, March 14, 2007--The Shaw Spring Flooring Sale, one of the company’s largest promotions to date, launches April 9 in an effort to energize sales of 2007 products by offering special consumer credit incentives, promotional pricing and eye-catching marketing materials to dealers nationwide. The sale, which ends May 31, is further supported by a thorough communications plan for dealers and consumers. “Our customers have responded very positively to our 2007 product and marketing initiatives,” said Scott Sandlin, Shaw’s vice president of residential marketing. “This national sale is an opportunity to springboard these new products in the marketplace, and will give consumers the motivation to buy now. A unique component of The Spring Sale is our communication directly to consumers who are in the home improvement process and are ready to buy flooring. We hope to bring consumers to our dealers that are actively participating in the sale.” Dealers may log onto shawadsource.com to access a variety of marketing materials such as print advertisements, radio scripts, direct mailers and price tags. POP kits are also available. E-mail blasts and direct mail will be distributed by Shaw to registered consumers. Also, a banner advertisement will be posted on shawfloors.com throughout the sale. “Spring is the best time for home remodeling,” said Kathy Young, Shaw’s creative director. “Therefore, the promotion theme will be consistent nationwide with bright, spring-inspired colors that grab the consumer’s attention online, in advertising and at retail.” For more information about the Shaw Spring Flooring Sale, please ask your Shaw sales representative.

Related Topics:Shaw Industries Group, Inc.

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