Shaw Running 'Spring is Green' Retailer Promotion

Dalton, GA, Feb. 24, 2009--In coordination with Shaw’s second sponsorship of The 2009 HGTV Green Home Giveaway, Shaw’s launching the company’s biggest promotion yet, Spring is Green.

The promotion, from March 1 to June 7, is centered on affordable and sustainable flooring. It will feature national television, print and online advertising, including a coupon for $200 off all Shaw flooring, as well as retailer incentives and in-store supportl.

“During the challenging business climate, offering our retailers relevant tools to better their business is invaluable,” said Reggie Newton, Shaw’s vice president of marketing.

“From updated and beautiful national advertisements with inspirational room scenes, to the doubling of the shawfloors.com promotion coupon amount, to our comprehensive POP Kit shipped to thousands of storefronts, Shaw is going the extra mile in order for our retailers to have the tools necessary to drive traffic, close sales and, ultimately, succeed.”

Related Topics:Shaw Industries Group, Inc.