Shaw Rolls Out New Healthy Home Tools for Retailers

Dalton, GA, June 4, 2021-The residential division of Shaw Industries has expanded its Made Smarter. Live Better. program to help retailers tap into the growing consumer interest in healthy home products within the built environment. 

In alignment with National Healthy Home month in June, the company has launched new training events and resources, including a series of videos, tear sheets, one-pagers and social content, for its retail partners to have meaningful conversations with consumers about Shaw’s sustainable solutions.

The Made Smarter. Live Better. program was developed to help retailers explain how Shaw’s flooring products can address consumer desires to live or work in a space that supports their wellbeing. Made Smarter. Live Better., as a comprehensive approach, focuses on five pillars: material, moisture, sound, air and clean-all underscored by a keen focus on design. Through careful evaluation of these pillars and intentional collaboration between Shaw’s sustainability and residential product and marketing teams, the company’s residential brands now offer detailed information and training resources for retailers and sales associates to meet consumer needs and offer products that best align with their priorities.

For more information on Shaw’s Made Smarter. Live Better. initiatives and the evolving healthy home conversation, please register here for a  LIVE Learning event scheduled on June 15 at 2:00 p.m. Eastern. All registrants will also receive a recording of the webinar.

Related Topics:Shaw Industries Group, Inc.