Shaw Rolls Out New 'Anything Goes' Displays

Dalton, GA, Feb. 2, 2012 -- Shaw Industries' ShawMark division is introducing a new display system designed to help consumers understand the uniqueness of the company's Anything Goes! carpets and warranties.

The new display will also link to a video explaining the differences found in the Anything Goes! performance testing and no mat/no crush warranty.

“We‟ve seen that there is confusion at the retail level about the differences between our Anything Goes! no mat/no crush warranties and other, less substantial texture retention warranties,” says Duane Goetze, ShawMark‟s director of residential marketing.

“Although our no mat/no crush warranty is a much stronger warranty than any texture retention warranty, some consumers, as well as retailers, don‟t understand how they are different.”

Anything Goes! styles must performance requirements based on two cycles of the Hexapod Drum test, two times the industry standard for durability testing,” Goetze says.

The new display will hold up to 16 samples and will accommodate either the Anything Goes! Elite or Anything Goes! Green collection.

Related Topics:Shaw Industries Group, Inc.