Shaw Renames Commercial Carpet Inspired by Wool

Dalton, GA, Sept. 9, 2009--Shaw Contract Group premiered a product called “Wool” at NeoCon and received Best of NeoCon Gold Awards for tile and broadloom.

The collection is inspired by the look and feel of natural, hand-spun wool but is constructed of nylon.

In order to avoid confusion in the marketplace, Shaw Contract Group is renaming the collection “Couture, inspired by wool.”

The name change conveys the fact that the product draws inspiration from the wool fiber but is in fact, a synthetic nylon product.

Related Topics:Shaw Industries Group, Inc.