Shaw Online Training Program Wins Award

Dalton, GA, June 5, 2009--Shaw Industries' Technical Services online interactive training program, named MAC Advantage, recently received the Gold award in online training at the annual Horizon Interactive Awards in Indianapolis.

The leading international, interactive media awards highlight this year's “best of the best” in interactive media production. Shaw's winning online interactive program benefits commercial customers by giving them access to state of the art training in the care of their commercial carpet.

One of Shaw's external marketing partners and ad agencies in Atlanta, Three Squared, entered the competition along with over 2,000 other entries by agencies from around the world. The agency produced the winning project for Shaw's Technical Services Product Care Group. The interactive training program defines Shaw's recommended Maintenance and Cleaning (MAC) program for commercial carpets and how to implement this program.

The online tool outlines the MAC Advantage, a program that simplifies the maintenance and cleaning processes of Shaw's commercial carpet products. The MAC Advantage is plan composed of five key steps: preventative maintenance, reactive maintenance, daily maintenance, interim maintenance, and deep cleaning using hot water extraction. The interactive program also covers topics such as the science behind proper cleaning, in addition to how to choose carpets that make for easier maintenance. Shaw Technical Services Director Carey Mitchell says that this training program provides a more efficient way to communicate the MAC Advantage to Shaw's dealers and customers.

“The MAC Advantage covers the needs of three unique groups at the same time,” says Mitchell. “It trains our sales staff, our dealers, and the end users that do carpet maintenance in-house. Additionally, the program is two-fold, meaning that it offers clear instructions for the management team as well as the cleaning technician technicians.”

The MAC Advantage is available in both English and Spanish.

Related Topics:Shaw Industries Group, Inc.