Shaw Offers Laminate Cash Incentive

Dalton, GA, June 22-- Shaw’s Hard Surfaces division has launched its “Earn Extra Cash!” incentive program for Shaw Laminate customers to promote sales on its new laminate introductions. Begun on May 1, the incentive runs through July 10, 2004, and offers $2, $3, $4, and $5 per carton on eleven of Shaw Laminates’ newest styles featured in the Laminate Design Gallery display. David Wilkerson, vice president of Hard Surfaces, says, “We appreciate the valuable role of retail sales associates and want to recognize their contributions by offering our “Earn Extra Cash” promotion. This incentive will reach a large number of associates, since it covers a variety of products included in our new Laminate Design Gallery display.” “Earn Extra Cash” products include seven of Shaw’s TouchableTexture laminate products, including Rustic Expressions Pine, Rustic Expressions Oak, Cumberland Oak, Crestview Oak, HighPoint Oak, HighPoint Oak Plus, and Natural Splendor II. Other laminate styles featured are Natural Sensations II, Rustic Sensations, Homespun, and Sentimental. Retailers have been sent redemption forms to keep track of their sales during the “Earn Extra Cash” promotional period. Minimum redemption requires $25 in earnings. For more information, retailers may contact their local Shaw Hard Surfaces sales representative or direct inquiries to: 706-275-3258. The Hard Surface division is also running a quick-ship promotion on 10 ceramic products: Holiday, Lexington, Rock, Odesa, Ombra, Atlas, Baja, Collage, Trenton, and Tripoli, with coordinating trims and accents included in the promotion. The division promises order shipment within 24 hours of credit approval, with upgrades offered if orders are not filled within the time frame.

Related Topics:Shaw Industries Group, Inc.

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